A blog for all things podcasting
News flash. Publishing is actually the least you can do with your B2B podcast episode content. Now you need to repurpose your B2B podcast content. Why? Because publishing your podcast episode isn’t the end of the content creation process. It’s the beginning. A single 30-minute
Looking for help with your B2B podcast production? You might think you need a podcast editor. But what you actually need may be a podcast production partner. Now, you may be wondering, what’s the difference? Allow us to break it down for you. Podcast editing
Your podcast might be doing more for your brand than you realize. It might also be doing less. Or, in some cases, it might actually be working against the brand you’re trying to build. That’s the problem with podcasts. Once they’re up and running, it’s
Do you need a B2B podcasting glossary? We think it can’t hurt. Why? Because B2B podcasting has its own language. Spend five minutes talking to a podcast producer, content marketer, or SEO strategist and you’ll hear terms like GEO, podfade, pipeline attribution, ICP, and ABM thrown around as if everyone knows
What do you do when you’ve run out of B2B podcast episode ideas? First. Don’t panic. Every B2B podcast host hits that wall eventually. You’ve published consistently for months. You’ve interviewed the obvious guests. You’ve covered the foundational topics in your industry. And then, one
Launching a B2B podcast is relatively easy. Relatively speaking. Keeping it polished, consistent, discoverable, and strategically valuable? That’s where things get more complicated. Today, we’re zeroing in on the 10 B2B podcast production mistakes we see brands making. And we’re giving you the fixes. (You
Outsourcing your podcast production should make your life easier. But choose the wrong partner when it comes to a podcast editor, and you’ll simply trade one set of problems for another. Not all podcast editors are the same. Some are excellent at cleaning up audio.
Is it time to outsource your B2B podcast production? Let’s find out… When you launched your podcast, having someone in-house edit it made total sense. Maybe it was a marketing coordinator who was “pretty good with Premiere.” Maybe it was you, at 9pm, in your
“We’d love to start a B2B podcast.” It’s one of the most common things we hear from B2B leaders. It’s almost always followed by another sentence. “We just don’t have the time.” And we do get that. It’s a valid concern. Between meetings, client work,
