A blog for all things podcasting
We’re going to be real honest today. But it’s all in the name of helping you become counted amongst the successful B2B podcasts out there. So buckle up and bear with us. Because there’s a version of podcasting success that gets shared a lot. The
Today I want to dive into podcast show notes. But first, let me set the scene…You’ve recorded a great episode. The conversation was sharp, the guest was insightful, and the audio is clean. You upload it to your hosting platform, write a quick two-paragraph summary
You’ve decided to invest in a B2B podcast. Or you’ve had one for a while and you’ve realised that doing it all in-house isn’t sustainable. Either way, you’re now looking at bringing in a B2B podcast production agency. And you’ve quickly discovered that the market
June is here. Which means half of 2026 is already behind you. It also means that now is the perfect time to run a mid-year podcast audit. But we’re getting ahead of ourselves. Let’s back up a bit… If you launched your B2B podcast at
If you’ve been searching for a podcast production agency, you’ve probably landed on a few websites that say something like: “We edit your audio and help you sound professional.” And yes, that’s part of it. But if you’re a B2B brand, a founder building authority, or
Something has changed about the way your ideal clients find information – and if your podcast strategy hasn’t changed with it, you’ll fall behind. While once, your brand’s focus was great SEO, today, it’s about your podcast GEO strategy. Not long ago, the SEO playbook
Hey B2B marketers who’ve (finally) convinced the brand they need a podcast. Do you know how to measure B2B podcast ROI? Do you know why this matters? No? We’re here to fix that. But let’s back up a little first… So, you’ve launched the show.
Let’s talk about your B2B podcast distribution strategy? Don’t have one? Well, then does this sound familar? You’ve spent hours – maybe days – preparing for your latest episode. You’ve researched the guest. You’ve nailed the questions. You’ve edited the audio until it sounds like it was
There was a time when having to build a personal brand was something you were expected to do in your personal time. Ironically. You’d update your LinkedIn profile after hours. Work on your visibility once the “real work” was done.Post content when you had “spare time.” (As if
