A blog for all things podcasting
Branded podcasts are everywhere. Over the last few years, more companies have launched podcasts than ever before, and on the surface, it makes sense. Podcasts build authority. They create long-form engagement. They position brands as thought leaders. When done right. Because the truth is that
“How often should we publish podcast episodes?” It’s one of the first questions every B2B team asks. And one of the easiest to get wrong. Because most advice around podcast publishing frequency is built for creators, not companies. You’ll hear things like: But in B2B,
Let’s talk about podcast format ideas, shall we? Look, there’s no real doubt about it. Interview podcasts are popular for a reason. They’re engaging, insightful, and a powerful way to bring new voices and perspectives into your content. For many B2B brands, they’re also the
By the end of Q1, most B2B teams are sitting on more data than they realise. The problem is, very few know how to use it in their Q2 marketing strategy for their B2B podcast. If Q1 gives you answers about your B2B podcast, then
In 2026, some of the most valuable podcast discovery happens on Google – not Spotify, not Apple Podcasts, and not social media. More listeners are searching for answers, insights, and expert conversations, and the shows that appear in those search results are the ones built
Launching a podcast is easy. (We mean just the launching part. Launching a podcast that will actually yield results and draw an audience is actually takes a little more effort. But for the sake of this opening, the act of recording something and launching it
Branded podcasting isn’t new. We know that. You know that. All the big brands know that. But do you want to know what still is far too ‘new’? Strategic B2B podcast marketing. More brands are launching shows than ever before. Some of the latest research
Everyone wants a successful podcast. But in business, that word means something very different. The real question isn’t just what makes a podcast successful. It’s what makes a successful B2B podcast. One that builds authority, strengthens brand positioning, and supports revenue conversations. Because the truth is
If you’re considering a podcast production agency versus handling production in-house, the decision isn’t just about cost. It’s about expertise, efficiency, and long-term value. In 2026, starting a podcast is technically easier than ever, but producing one that consistently builds authority, engages your audience, and drives results
