Where do you look to find the clues for success? During this episode, Danielle Desir Corbett joins us to share her surprising approach to mapping out her journey to podcasting and beyond. She is a multi-passionate travel creator and host of the highly rated and four-times grant-rated travel and personal finance podcast, The Thought Card. She also works as a Podcasting Marketing coach, and co-hosts Road Trip Ready, which explores the best road trips across the US and Canada.
Join us today to hear Danielle share her best tips for marketing your podcast, as she reminds us that it is a combination of strategies that will lead you to success. We also dive into monetizing your podcast with an open mind and going beyond the model of podcasting to earn an income. Danielle also unpacks the difference between visibility and discoverability, we explore how to look for the clues of success left by people in industries beyond the realm of podcasting, and much more!
Takeaways From This Episode:
Podcasting evolves as you evolve. Danielle’s interest in travel and personal finance began as a hobby, and today, she hosts two podcasts. Sometimes, we see ourselves one way, but we can evolve into things that we never thought we could.
You don’t have to have it all figured out to start. Danielle’s advice is to do whatever it takes to bring your ideas to life, whether you feel ready or not! Podcasts are a creative expression of who you are, and you can play around with the elements you want to include.
People are often looking for the one thing that’s going to change everything, but there are no one-size-fits-all answers! There’s nothing wrong with getting guidance, but you have to filter it through your own lens. It all comes down to being the answer to your listener’s problems.
There’s a big difference between visibility and discoverability. Once you’ve determined which one you want, you’ll have a better idea of which marketing strategy to use. Visibility is about being seen where your desired audience is, and discoverability is about being found.
Starting out on your monetization journey? Remember that as a podcaster, there are so many different avenues to make money. Paid newsletters, digital products, skill-sharing, sponsorship, and more. Danielle suggests making a list before tackling what suits you best.
Sometimes the answers lie outside of podcasting. What are authors, speakers, and YouTubers doing? Success leaves clues, and Danielle often observes what has worked for others to see how she can apply it to her own career.
Quotes:
“Sometimes we see ourselves as one way, but if we just give ourselves enough space, we can evolve into things that we never thought we could.” — @thethoughtcard [0:03:20]
“Whatever it takes for you to do the thing, just do it! It doesn’t have to be pretty [and] you don’t have to have it all figured out.” — @thethoughtcard [0:06:50]
“The beautiful part [of] being a creator, even beyond the podcasting journey, is that we have so many income streams available to us.” — @thethoughtcard [0:19:06]
“Everything, in a way, is ‘figureoutable’, and a lot of the answers are sometimes outside of the podcasting industry.” — @thethoughtcard [0:28:27]
Resources from Today’s Episode:
Danielle Desir Corbett on Instagram
Connect with Carli:
Business Beyond The Mic on Spotify
Business Beyond The Mic on Apple Podcasts
Business Beyond The Mic on Instagram
