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EP 35 Carli

035: The Podcast Growth Strategy Every Podcaster Needs with Carli van Heerden

Welcome back to Business Beyond the Mic as once again, we join Carli in the Founders Corner. Taken from our weekly newsletter at We Edit Podcasts, this edition of the Founders Corner explores the podcast growth strategy that every podcaster needs. Starting a podcast is easy, but growing a podcast is where the real work begins. 

Carli begins by explaining what a podcast growth strategy is, why every podcaster needs one, and the four pillars that define a quick-reference content flywheel. Then, we discover just how powerful an effective flywheel is, the three flywheel components that ensure success and the rewards of hard work. Lastly, we get into the importance of putting your plan into action as soon as its been formed.

Takeaways From This Episode: 

Every podcaster needs a growth strategy. Carli recommends creating a content flywheel to combat the inevitable lack of inspiration that happens from time to time. This is a surefire way to make sure you are consistently creating quality content for your audience. 

It all comes down to consistency. The more high-quality content you commit to putting out, the more momentum you will find. Focus on creating shareable content that you can break down and repurpose on social media. The result? New listeners to inspire new content.

To understand what to build into your content flywheel, you first have to understand what it is that you want to achieve from it. More downloads, a bigger audience, or greater reach are just some of the goals you might have.

Consistency is key, and it absolutely works. The three components of an effective flywheel start with consistency and include taking feedback onboard and pivoting accordingly, and capitalizing on the momentum you have already built.

Your podcast consumers can become your podcast promoters. If they like what they’re listening to, they are likely to share this out, and that’s exactly where you want to be. If you are creating content that answers their questions or solves their problems, this is likely to happen for you!


“Whether you are a creator like a podcaster, blogger, writer, course builder, brand builder, you name it; everything relies on you being able to consistently put out a high value of content for your audience.” — @carlivanheerden [0:02:07]

“To understand what you have to build into your content flywheel, you first have to understand what it is that you want to achieve from it.” — @carlivanheerden [0:05:54]

“The very first thing is to build in consistency and encourage it. Now I know, consistency gets absolutely beat over the head, but you know what? It’s because it works. You won’t be able to make any impact with your podcast if you aren’t consistently publishing week in, week out for many, many months or years to come.” — @carlivanheerden [0:06:22]

“If you aren’t doing what you can to promote your podcast in different groups, to your listeners, to your family, to your friends, encouraging reviews, everything that you can do to help it grow consistently, then, of course, you aren’t going to make any impact.” — @carlivanheerden [0:06:58]

“Every piece of content that you design and create should be to solve a problem that your listeners are looking to answer, or answering the questions that are on their hearts, or finding ways to just align and resonate with what they are looking for when it comes to your specific podcast.” — @carlivanheerden [0:07:55]

Resources from Today’s Episode: 

James Watt 

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram 

Carli on XWe Edit Podcasts

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