Are you a podcaster struggling to get your show in front of the right audience? With so many podcasts out there, it can be difficult to stand out from the crowd. That’s where podcast marketing tools come in. These tools can help you promote your show, increase your listenership, and ultimately grow your brand. In this blog post, we’ll take a look at some of the best podcast marketing tools available today. From social media promotion to email marketing and beyond, we’ve got you covered. Let’s dive in!
Podcast Marketing Tools
Podcast Distribution Tools
You can’t market your podcast to the world if the world can’t find your podcast. So the first set of marketing tools every podcaster should have in their metaphoric toolbox is podcast distribution tools.
Sounds complicated, but it’s not. Your podcast distribution tools are simply your podcast hosting platform of choice. Your podcast host then distributes your podcast to the myriad of podcast listening apps and services.
We’ve got a post that breaks down all the top options when it comes to podcast hosts. Check it out here, pick your perfect hosting partner, and you’ll be ready to effectively use the following podcast marketing tools.
Podcast App Advertising Tools
Once your podcast has been distributed to the podcast listening apps, you can begin your podcast marketing journey by looking at the options podcast apps offer when it comes to marketing your podcast.
We love seeing podcast listening apps and podcast hosting services developing innovative ways for podcast hosts to market their podcasts.
Because ads on podcast listening apps are directly reaching the desired target market – podcast listeners.
Some top options when it comes to podcast marketing via podcast hosts/distributors/listening apps:
Apple Podcasts for Creators: Apple Podcasters recently brought out Apple Podcasts for Creators. And here, you’ll find some really cool podcast promotional tools. You can create fun social posts, an intriguing podcast trailer, and more. Check out all Apple offers podcast creators here.
Buzzsprout Ads: Buzzsprout has also developed a great marketing feature for podcast hosts. Buzzsprout Ads seek to help hosts build their audience by getting your podcast or product in front of listeners. Find out more about this podcast marketing tool here.
Overcast: Overcast is a popular podcast-listening app. But it gets a spot on our list of top podcast marketing tools because of how it is funded. While Overcast is free, the free version is supported by small visual ads which promote podcasts. And one of those podcasts could be yours! Check out how to get your show featured here.
Podcast Addict: Podcast Addict is one of the most popular podcast listening apps for Android users. And it makes this list because you can also purchase ads for Podcast Addict.
Remember! The above options of podcast marketing tools are so effective because they’re directly targeting the desired target market – podcast listeners.
Social Media Marketing Tools
Utilizing social media is a great way to grow your audience. The power of social media when it comes to audience reach cannot be overlooked. As such, and depending on your audience, all the social media platforms could be great tools to help you market your podcast.
But for the purpose of this list, there are a few additional social media podcast promotion tools we’d like to highlight.
You may be overlooking LinkedIn in your social media marketing strategy for your podcast. But you shouldn’t be! LinkedIn is a great tool for podcast marketing because it has something other social media platforms lack…intention.
Everyone on LinkedIn is there with a specific intention. The highest of which is growth, in some way, shape, or form. And if you can match what your podcast offers to the intention of your intended target audience, your result should be audience growth. Meaning that LinkedIn should definitely be a podcast marketing tool in your promotion toolbox.
Now onto some must-have podcast marketing tools to help you grow your podcast effectively via social media.
Have you heard of audiograms? Audiograms are the perfect way to visually engage with your audience. These short videos provide audio from your podcast, as well as visual elements like images and text, along with added animated features such as waveforms, progress bars, and subtitles. They’re a fun, effective way to promote specific podcast episodes and your show as a whole.
And to create audiograms, you need special software, and one of the top options is Headliner. This is a great tool to help you create audiograms, and so it’s a great tool to help you market your podcast.
Related read: The Best Tips and Tricks for Awesome Podcast Audiograms
Buffer is a social media management tool. And it’s a must-have to help you streamline your social media marketing strategy for your podcast.
Buffer is so valuable because it makes your social media management that must smoother and simpler. You can schedule posts, measure their performance, and interact with followers across the top platforms – all in one place. We use Buffer to schedule all our social media posts, and we love that it lets you plan out weeks of content within a few hours.
Visual Design Tools
In order to successfully market your podcast on social media, you need eye-catching visuals to grab the attention. To do this, you’ll need some visual design tools.
And one of the tools for the job is Canva.
Canva is pretty amazing. It’s a free online design platform, and it offers hundreds of templates to help you create stunning visuals for your podcast – from social media graphics to logos, and even audiograms.
And the reason why it’s a top marketing tool is that it makes it possible for anyone to design fantastic graphics, images, and videos to help you promote your podcast. It’s a fantastic resource and podcasters should definitely consider it one of their top podcast promotion tools.
Email Marketing Tools
Email is one of the most effective ways to engage with followers.
And so it follows that email marketing is key to strengthening your bond with listeners, promoting and sharing content directly, driving more traffic to your site, as well as being an effective way to offer your listeners a direct line of communication with you. In short, it’s a surefire way of expanding your reach!
But even with all these benefits, it’s still an underused podcast marketing tool! And often, this is because podcast hosts don’t know where to start. But thankfully there are tools for that!
There are a lot of options available, but one top email tool is ConvertKit. This is what we currently use to send out our email newsletters on The Journey.
Not on The Journey with us yet? Sign up below! And we’ll be sliding into your inbox every Thursday…
ConvertKit is an email marketing tool tailored for creators – from bloggers to podcasters, and even YouTubers. It makes it easy to send regular emails, track performance, and manage subscribers.
Plus it also has a host of other features such as forms and automation tools that can help you automate your workflow while helping you build and strengthen your relationship with your audiences.
In our books, a great email marketing tool should definitely have a place in your podcast marketing toolkit.
We talk a lot about reach when we talk about podcast marketing. Particularly, we talk about ‘expanding your reach’ and growing your audience.
But how do you do that? You need reach tools. These tools have been designed specially to help you build and boost your podcast’s online presence.
And because of this, they should definitely be podcast marketing tools you make use of.
First up, Podchaser is like the IMBD of podcasts. On the platform, you can follow all your favorite podcast creators, create all kinds of podcast lists, and, importantly for our purposes today, leave ratings and reviews for your favorite shows. And these ratings and reviews can help more people discover your show.
But you can also get active on the platform, build amazing lists, engage with other podcast fans, and so also build a buzzing podcast community, and, you guessed it, expand your reach.
Podpage is an awesome marketing tool that enables podcasters to create a personalized website for their podcast. You can create episode pages that are search engine optimized for every episode, your Podpage will automatically update whenever you release a new episode, and you can even create pages and profiles for all of your guests.
Plus it also lets you collect ratings and reviews, which go a long way to boosting your authority in your niche. It’s a really cool podcast marketing tool.
As you can see, there are a lot of really incredible podcast marketing tools out there. And if you learn how to wield them effectively for your podcast, they’ll be power tools helping you execute your podcast marketing strategy.
So do your research and experiment with the different tools to find what works best for you, and use these podcast marketing tools to help you build your audience and expand your show’s reach.
Related read: 20+ Out of the Box Ideas for Promoting a Podcast