Arielle Nissenblatt wants to help you to find your new favorite podcast! After discovering podcasts for the first time in 2014, she was hooked. Today, she hosts Feedback with Earbudsand the Trailer Park Podcast, works as a community marketing manager at Descript and a consultant at Tink Media, and more. She is also the founder of Earbuds Podcast Collective, co-founder of Podcast Taxonomy, and a passionate advocate for growing the podcast industry!
During this conversation, Arielle shares the passion for all things audio that led her to create a newsletter that evolved into one of the podcasts she hosts today. Arielle is a thought leader in the podcasting space and generously shares her hard-earned wisdom about monetization strategies and sponsorship, building credibility, and truly podcasting from your purpose.
Takeaways From This Episode:
Arielle didn’t plan to start a podcast. Her journey began with a newsletter, talking about all things audio and podcasts. What began as an experiment to bring a more hands-on perspective to her written content has blossomed into an integral part of her life and business today. Changing and evolving is part of the journey.
The idea of having a podcast can be really exciting. But what is the long-term plan? Arielle recommends outlining your first season before diving in. Planning in advance is a key strategy to set you up for long-term success.
If you have a podcast, you should have three reasons beyond dollars and downloads. These can and will evolve over time. Reassess every six months and determine the value you are deriving from it.
Feedback is an opportunity for growth. You simply can’t afford to be stuck in your ways as a podcaster! The structure and content of your podcast should change and improve as you gain experience and insight. You can always stop, reassess, and streamline your processes.
You should definitely have a trailer for your podcast. The podcast listening apps even have a space dedicated to them. You also get to market your show before you roll out a marketing strategy. It takes a lot less time to make a trailer than a regular season episode.
There are plenty of innovative ways to generate income from your podcast. Arielle’s podcast is linked to a newsletter and so is the advertising. Sponsorship is also an awesome strategy! Think beyond dollars to legitimacy and the power of association.
“A lot of people get excited about the idea of having a podcast, and not enough people stop to think: what is the longevity plan of this podcast?” — @arithisandthat [0:10:01]
“I’ve learned through audio that I need to be passionate about something in order to do a good job.” — @arithisandthat [0:31:48]
“You have to work for every single listener.” — @arithisandthat [0:34:41]
“I want more people to be exposed to a podcast that might be their next favorite podcast and that might help them grow the industry, which will help more creators get paid.” — @arithisandthat [0:35:30]