Let’s talk about how to get your clients, followers, and guests to share your branded podcast on LinkedIn.
Technically, LinkedIn is the perfect place to promote your show, right? I mean, you have a branded podcast, and LinkedIn is the place for brands to build a following.
Match made in brand heaven.
So, why are so many podcasts finding it difficult to gain traction on the platform?
And more specifically, why are your contacts, clients, and worse, your podcast guests, not sharing your content?
The good news is it probably has nothing to do with you. You’re great.
The bad news is that it probably has to do with your content.
Again, not because your contacts don’t like you.
But because your content is just not worth sharing.
Awkward.
But now that that’s out of the way, we can get on to the good stuff.
If you want your podcast to show up in someone’s feed (ideally with a repost caption like “You NEED to hear this today!”), then you need to give them a reason to hit share.
And spoiler alert. It’s not just “we interviewed our COO this week.”
So what makes branded podcast content share-worthy on LinkedIn?
Let’s dive into it, shall we?
First up, you gotta…
1. Say Something That Makes People Look Smart for Sharing It
No one shares something that makes them look boring. If you want your podcast promo content to travel, you have to, as they say, give it wings. This basically means don’t be boring. Especially on LinkedIn. You want to say something original, bold, or deeply helpful. Think frameworks, insights, hot takes, anything that makes your followers look like a forward-thinking ‘thought leader’ (excuse the use of the buzzword, but that is what it boils down to) when they repost it. If you’re just saying something like “here’s the latest episode, repost this” why would anyone bother?
Pro tip: Start with a punchy, counterintuitive idea. Those make for great hooks.
2. Make It Surprisingly Easy to Listen To
No one on LinkedIn is looking for a 60-minute meandering monologue. They want engaging content that empowers, teaches, or imparts right out the gate. So respect the scroll! Pick your most salient points, kill the fluff, and structure your content in clear, digestible segments. Bonus points for making your guests shine! Make it impossible for them not to share content that makes them look so good!
Pro Tip: Focus on turning your best clips into short audiograms or quote cards. LinkedIn loves bite-sized brilliance. Remember, you’re aiming for “re-postable”!
3. Feature People Your Clients Actually Want to Hear From
Spoiler: no one wants to hear another internal “fireside chat” unless it’s actually fire. And this comes down to knowing your niche and really knowing your target audience. Who resonates with them? Who will they relate to? Bring on sharp industry voices, customers with compelling stories, or subject matter experts who can drop knowledge. What you don’t want is just your exec team doing PR. The goal? Make your content audience-focused. Your episodes should never be just long ads for your brand.
Pro tip: When your guest has a strong LinkedIn presence, sharing becomes automatic.
4. Make Re-Posting Easy! Give Them the Words (and the Links)
Want your clients, your team, and your followers to share your podcast? Make it easy. One easy way to do this, especially for your podcast guests is to send them a “share kit”. This can contain assets with suggested LinkedIn captions, social media images, shorts, audiograms, as well as direct links. People are way more likely to share if all they have to do is copy, paste, and click.
5. Be Worth Talking About
At the end of the day, LinkedIn is a platform for ideas. If your podcast delivers real insight, tells great stories, and actually sounds good, people will talk. And more importantly, they’ll share. You don’t need a viral moment. Not on LinkedIn. What you need is consistent, relevant, high-quality content that earns trust over time.
Ready to Create the Kind of Podcast That Shows Up in Feeds?
At We Edit Podcasts, we help B2B brands create podcasts that don’t just sound good—they perform. We can help you build a show your audience can’t wait to share.
Want your podcast in more client feeds?
