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Ep 87: What is CPM in Podcasting?

When looking into building relationships with advertisers for your podcast, or for a podcast to advertise through, the concept of CPM is a vital one. CPM stands for ‘cost per mille’ and in this context it signals how much it costs to advertise per one thousand impressions or listens. To make this process a bit simpler, many podcast advertising marketplaces can walk you through this and are well worth checking out! 

Key Points From This Episode:

  • In the podcast world, CPM stands for ‘cost per mille’ and denotes one thousand plays. 
  • Podcasting has a very high CPM rate among comparable mediums such as TV and radio.
  • These statistics are most often applied to ad spots on a podcast.
  • There are many podcast advertising marketplaces that make this process very simple. 

Links Mentioned:

Entrepreneurs on Fire



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