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Ep 77: How Do Podcast Ad Marketplaces Work?

There have been huge increases in the podcast advertising space over the last few years, and this has led to the emergence of ad marketplaces, which allow podcast hosts to connect with advertisers and find the right partners. Although this route is not for everyone, if you have a certain type and size of audience, it could be a great way for you to offer value to them and advertisers, while increasing your revenue! Listen in to find out more.

Key Points From This Episode:

  • The sharp rise in podcast advertising over last few years.
  • There are many new ad marketplaces, that service this part of the business.
  • The factors that advertisers consider; category, demographics, and analytics.
  • How relationships are built and maintained in the advertising space.

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