A problem many podcasters face is the problem of discoverability, getting people to actually find and listen to their podcasts. There are just so many podcasts out there!
One excellent way to tackle this problem is by taking your podcast promotion to social media. But audio on its own does not translate all that well to highly-visual platforms. Videos, on the other hand, are social media’s shining stars! Case and point, videos on Instagram generate more engagement than any other content type. But it’s not only Instagram! Tweets with video see 10 times more engagement than their counterparts.
Note: The above stats are from a post by later.com. It’s a really interesting read. Check out the full post here.
So what podcasters need is a way to incorporate podcast-related video into social platforms. And that’s why we’re big fans of audiograms as a way for podcast hosts to promote their podcast on social media.
What is an Audiogram?
An audiogram is an audio snippet from a podcast episode that has been converted to an animated waveform and placed on top of an image. The end product is a video, which can then be shared on a variety of social media platforms.
Audiograms create the opportunity for podcasters to promote their podcast and grow their audience by utilizing features of social media.
And as the power of the audiogram becomes more recognized, more and more resources become available that help podcasters create these clips of engagement gold on their own.
Video Creation for your Podcast Made Easy
These resources are game-changers when it comes to creating video content related to your podcast with ease. Most automatically transcribe your audio clip, making subtitles and captions super easy! You’re able to create audiograms in different aspect ratios, so you can create the perfect-sized video for the different platforms. And many of the programs will help you customize the time length of the clip to suit each platform’s requirements.
On top of that, you’re given creative flexibility when it comes to picking your background image, waveform style and color, font style and color, and many even enable you to add relative animations, like progress bars.
All of this means that resources to create your own audiograms should definitely be included in your essential podcaster’s tool kit!
So today, we’re giving you the lowdown on 8 such resources that are at your disposal if you’re looking to use audiograms to grow your podcast community, promote your show, and get more engagement around your content. These resources make it super easy to create eye-catching, attention-grabbing audiograms in a matter of minutes, which you can then share across your different social media platforms.
Check them out and get creating!
Wavve is a desktop app that helps podcast creators turn their podcast audio into “snackable” content for easy social media consumption. This app gives you the power to leverage simple audio content to create social videos that drive more reach and engagement around your brand and content. Wavve makes it simple to add subtitles to your audiograms (Fun fact: 85% of Facebook video is watched without sound. Adding subtitles to your audiograms will make sure that none of your content falls through the cyber cracks!) that run along with your video.
Wavve also makes it easy to create videos that align perfectly with all the different platforms’ specifics. Whether it’s square, vertical, or horizontal posts you need for your social platforms of choice, Wavve has you covered.
And of course, you can let your creative juices flow when it comes to customizing your style of font and waveform.
The app’s pricing plans vary based on the length of your videos as well as how much you create in a month.
There is an option of a free account that lets you create a 0:30 trailer per week, i.e., 2 minutes of video per month, but you will have a Wavve watermark on your audiograms. Other plan pricing starts at $10 per month, which unlocks 10 minutes of video a month, right up to $59.99 per month, which lets you create unlimited minutes of Wavve videos created per month.
Audiogram is another great option for turning your podcast episodes into shareable content. This app lets you turn your podcast audio into an engaging social video, and it also comes with some really great features.
Audiogram makes it super simple to turn your best episode moments into video content that educates, entertains, engages, and attracts new listeners to your amazing podcast.
You can automatically transcribe captions, making captions a breeze. And these transcripts are fast, accurate, and easily editable.
And what’s more, Audiogram offers a library of visually striking, professionally designed templates, which means your audiograms will look absolutely eye-catching!
Audiogram’s free plan lets you publish up to 2 videos per month without charge, but these will feature a watermark. To publish more videos without this watermark), you can upgrade to their Pro ($19 per month) or the Elite plan ($29 per month).
Hint: Sign up to Audiogram via our Partners Page and get 50% OFF your first month
Headliner is another really popular way to create your audiograms. And with Headliner’s help, you can make engaging videos for every platform. The easy-to-use interface enables you to create amazing audiograms, transcribe audio and video, add text animations, meaning that your videos will be of an incredibly high caliber. The app also lets you export full-length videos ( at a max of 2 hours) making it perfect for those viral YouTube videos.
And when it comes to audiograms, Headliner has it all in spades. It will automatically transcribe your audio and add captions to your videos. (Another fun fact, besides allowing viewers to enjoy your content without sound, adding captions to your audiograms is another way you can make your podcast more accessible. For more on the subject, check out this post: Podcast Accessibility: Why And How To Make Your Podcast More Accessible.)
You can also customize your waveforms and add all sorts of other fun animations.
The Forever Free plan lets you create up to 5 un-watermarked videos per month (anything over 5 will have a watermark) and transcribe 10 minutes of content per month.
A basic paid plan is $7.99 per month, and this unlocks features like custom watermarks and the use of your own fonts. There is also the Pro version ($19.99 per month) that offers the above as well as unlimited videos.
4. Buzzsprout Visual Soundbites
If you are one of the many podcasts that host your podcast with Buzzsprout, then great news! You have free access to their Visual Soundbites feature to make some great audiograms!
And as an added bonus, you can use their Canva integration to create some stunning audiogram artwork. You can also select the size, customize colors, customize the background, and the text.
Recast is all about helping you repurpose your video and audio content so that can get maximum engagement. You can use Recast to quickly clip, design, and caption your content and then set it loose via the socials.
With Recast, you simply upload your video or audio file and select the most important part to create a byte-size clip. There is a wide template library full of eye-catching designs, but you can also create your own. And you have the freedom of changing colors, fonts, adding images as well as editing those subtitles helping you ensure that your audiograms really reflect your podcast brand.
Recast offers three pricing plans, ranging from $22 to $1149 per month, depending on your needs.
Anchor is an all-in-one podcasting platform that lets you create, distribute, host, and even monetize your podcast from any device.
And they’re on this list because they also feature tools to help podcast hosts create audiograms and video highlights of your podcast to share on your social media platforms. You can create their version of an audiogram using snippets from any published episode which you can then share to your social media platforms.
Repurpose will help you build your online presence by making it super easy to repurpose your podcast episodes into audiograms and share them via social media. And to make this process even easier, Repurpose enables you to automatically publish your audiograms to all your favorite social media platforms.
All the features you need are at your disposal, as well as some great templates to get you creating with ease. They have a plan especially for podcasters which is $15 per month.
Descript is an all-in-one audio editing and transcription tool that lets you record, transcribe, mix, and edit in one workspace. You can do everything you need to create your podcast from start to finish in Descript. You can record or import audio, make edits, add fades, music, and sound effects, then publish your podcast online. But the reason it features on this list is because you can also use Descript to create audiograms. You can add your transcript, and customize the audiogram to match your brand.
However, if you do want to do all the customizations and remove the watermark, you will need to get the Pro version which runs at $24 per month. Alternatively, you can use use either the Free plan, or the Creator plan ($12 per month).
Need some insider info for creating your audiograms? Check out this post: Tips For Using Audiograms To Promote Your Podcast
Sharing podcast audiograms is a simple marketing tool that packs a big punch. Audiograms can help you reach new listeners and get them interested in your podcasting content by leveraging the social reach of social media.
Social media platforms have honed the art of user engagement and interaction, both of which are lacking if you’re simply sharing your podcast episodes via podcast directories. And so in order to really grow your audience and create a great, consistent buzz around your show, you need an effective way to marry your awesome content with social engagement opportunities.
And all of the above makes audiograms fantastic tools for engaging with your followers on social media platforms and getting them hooked on your amazing content. So check out these great resources, find the one that suits your style and budget best, and share your audiograms far and wide!