CMOs used to worry about brand colors and campaign slogans. Today? The tide is shifting. CMOs need to build their personal brand. But today’s CMOs are no longer just brand builders. They are the brand. You’re expected to be part strategist, part storyteller, part influencer…
…and still make the quarterly numbers look good. No pressure.
But why the shift? Why is building a personal brand for employees becoming such a key part of the overall brand’s marketing strategy? We’ve narrowed it down to trust. Now more than ever, with AI, opportunistic scammers, and fakers, not to mention the overstimulation and over-saturation, people are looking for brands they can trust.
They want real. And they want to engage with the real humans behind the brand.
And that’s why the building of the personal brand of employees isn’t just smart, it’s strategic.
We’ve seen this shift play out in real-time:
- Chris Walker turned his CMO experience into a full-blown media engine at Refine Labs.
- Dave Gerhardt went from CMO at Drift to building his own brand so strong, he now sells playbooks to other marketers.
- And companies like Buffer and HubSpot actively encourage their team to focus on their personal brands. And it’s working. Really well!
Related read: Empowering Employees to Build Their Personal Brands on LinkedIn (+ Why You Should)
Why? Because personal brands create trust faster than corporate branding ever could.
They humanize your message. They build emotional equity. And they attract talent, clients, and partnerships in ways a sales deck never will.
But where do you start? Sure, LinkedIn is a fantastic platform from which to grow your personal brand.
But it can also be difficult to find your niche, your voice, and your people. (Although definitely still build there!)
But there is another really effective medium that is gold for helping you find your voice and establish your personal brand…
Podcasting. (Obviously.)
Podcasting can be your fast track to that visibility. It’s your platform to show up, speak up, and scale your impact without screaming for attention.
If you’re a CMO who wants to stand out, stay relevant, and scale your voice, here’s how podcasting gets you there.
5 Ways Podcasts Help CMOs Build Their Personal Brand
1. Establish Authority in Your Space
Want to be seen as the go-to voice in your industry? You need a platform that specifically caters to sharing a voice.
Podcasts give CMOs the perfect platform to unpack strategy, share POVs, and offer behind-the-scenes insight into what’s really working. You’re can share your voice, and you can shape your narrative. This is the foundation of building your personal brand. And over time, that consistent, authentic voice turns into thought leadership. And yes, “thought leader” is a bit of a buzzword. But, there can be no denying that true thought leaders get noticed. And when they get noticed, the brands they represent enjoy the benefits, too.
2. Showcase the Brains and the Brand
People don’t trust logos anymore. They’re even started to not trust advertisement. But they do trust people.
Podcasting gives you the perfect foundation to build that trust, as it enables you to bridge the gap between personal and professional. On your podcast, you can share stories, successes, even missteps – whatever niche you’re leaning into. Because as you publish episodes consistently, and as you consistently deliver highly-valuable content, your audience builds a relationship with you. This translates to trust in you, and by association, trust in the brand you represent.
3. Build Strategic Relationships Through Guest Interviews
A podcast is also a great networking platform for all CMOs. And here’s the key, networking that feels natural, not transactional, and often leads to some beautifully genuine friendships.
And this is all achieved because a podcast gives you a fantastic opportunity to bring industry leaders, customers, or complementary partners onto your show. Every episode is a chance to build your network, align with smart voices, and boost your visibility by tapping into your guests’ audiences.
4. Fuel Your Content Engine
Building a personal brand is a lot of work. We’re not going to lie. It takes a plan. It takes hard work. It takes consistency. And it takes content. Lots of content. But starting a podcast – although also requiring all of the above – also helps you achieve all of this. Because every episode you record becomes a goldmine of shareable content.
Create audiograms for LinkedIn and Instagram. Pull quotes for X. Thought-leadership clips for newsletters. Key points for YouTube shorts. A podcast gives you tons of evergreen content from just one conversation – and as the face of your brand, this puts you in front of the right people, consistently, without constantly having to come up with new, unique content for every platform.
And finally:
5. Drive Influence Beyond Marketing
The best CMOs aren’t “just marketers” – they’re advisors, educators, and ecosystem builders. This can feel like a lot of pressure, and a lot of weight to carry.
But a podcast helps you extend your influence beyond brand awareness into sales enablement, recruitment, even investor confidence seamlessly. You’re able to wear all those hats as you sit behind your mic. Podcast hosts can achieve this unique credibility.
And credibility opens doors like nothing else.
And if doors are opening for your CMOs, they’re opening for your brand.
Ready to Build a Podcast That Builds You?
At We Edit Podcasts, we can help CMOs and marketing leaders create branded shows that don’t just sound good — they work for you. Whether you’re building your personal brand, scaling thought leadership, or fueling your content strategy, we help you launch, grow, and stay consistent.
Ready to make podcasting your next power move? Schedule a free call with one of our team here. Then check out our services and packages to see all that we can do for you!
